The Revival of Indian Mass Cinema: Beyond Spectacle and Into Legacy

In the last few years, Indian cinema has witnessed a striking resurgence of the “mass movie” — films built on larger-than-life heroes, whistle-worthy dialogues, and thunderous theatres packed with fans. From Pushpa to Jailer, Salaar to They Call Him OG, mass cinema has become more than entertainment; it is now a cultural movement.

Why the Mass Format Works

Mass cinema thrives on a delicate balance: the emotional pull of storytelling and adrenaline-pumping spectacle. Unlike OTT-driven realistic dramas, these films are unapologetically cinematic, designed to be experienced with a roaring crowd. Heroes don’t just fight; they embody collective aspirations — rebellion, justice, survival, or pride.

Take Pushpa: The Rise. It wasn’t just about a sandalwood smuggler. It became a metaphor for underdogs who refuse to bow down. Jailer brought back Rajinikanth’s unmatched swagger, while Salaar positioned Prabhas as a warlord with emotional depth — a far cry from surface-level action.

Then vs. Now

Earlier mass movies (think Singham, Gabbar Singh, Pokiri) often relied heavily on formula: action, comedy, romance, villain, climax. Today’s mass cinema retains the template but upgrades the craft — world-class cinematography, stylised violence, global-level music scores, and layered characters. The formula has evolved into a franchise-building powerhouse.

Global Ambitions

Another fascinating shift is how these movies are no longer just regional blockbusters. A film like RRR didn’t stop at being a Telugu spectacle — it won an Oscar, proving that mass storytelling can transcend language barriers. Similarly, KGF turned Kannada cinema into a global talking point.

Characters That Carry Legacy

At the heart of mass cinema is still the hero archetype. But modern directors ensure villains and side characters leave as strong an impression. Fahadh Faasil in Pushpa, Vinayakan in Jailer, and Emraan Hashmi in They Call Him OG are all reminders that mass films succeed when every character matters.

The Fan Phenomenon

What truly elevates these films is the audience. Fans treat release days like festivals — theatres decorated, songs blasted, actors celebrated as demigods. The mass film is no longer just cinema; it is a collective identity and cultural celebration.

Where Does It Go From Here?

The next frontier is globalised mass cinema. With directors like Prashanth Neel, Sukumar, and Lokesh Kanagaraj at the helm, Indian mass films are already eyeing crossover appeal. They’re keeping the essence of whistle-worthy heroism but delivering it with Hollywood-like execution.

Mass cinema is not just surviving; it’s evolving. It has shifted from mere masala to a genre of legacy-building storytelling. For fans, it remains the ultimate emotional high. For Indian cinema, it’s the bridge between local culture and the global stage.